In the 1950s, Chicago-based design firm Goldsholl and Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced television spots, films, trademarks, corporate identities, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Although they were compared to some of the most celebrated design firms of the day, the Goldsholls and their designers are relatively unknown today. Opening in September 2018, the Block Museum’s exhibition Up is Down: Mid-Century Experimentation in Advertising and Film at the Goldsholl Studio reexamines the innovative work of Goldsholl and Associates and its national impact.

In this video we offer a sneak preview of what’s in store in the exhibition, chatting with exhibition curators and looking at some of the remarkable media installations within the show. Join us to uncover the avant-garde ad designs and forgotten history of Chicago’s visionary  Goldsholl Design Studio!

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