Inside the Exhibition: Sneak Peak of “Up Is Down” Installation [Video]

In the 1950s, Chicago-based design firm Goldsholl and Associates made a name for itself with innovative "designs-in-film." Headed by Morton and Millie Goldsholl, the studio produced television spots, films, trademarks, corporate identities, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Although they were compared to some of the most celebrated...

Meet Mort and Millie – A Look Into the World of the Goldsholl Design Associates from Chicago Film Archives [Video]

The Block Museum of Art's exhibition Up Is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio, is the result of remarkable partnerships including a collaboration with the Chicago Film Archives.  The Chicago Film Archives have been working over ten years to archive, house and preserve the films of Mort and Millie Goldsholl.  In addition to serving as the source for...