Lights Up! Draw Down! Hands-on Design Lab at the Block Museum

“The playtime in design is the most joyful experience––the wasted moments in scribbles, dribbles, and scratches that formulate vague thoughts into ideas and dreams into action.” – Morton Goldsholl

As part of the opening celebration of the Block Museum exhibition, Up Is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio artists of all ages joined us in our auditorium for a hands-on project. Chicago artists Jesse Malmed and Kera MacKenzie led an interactive design studio with light and image as part of a collective animation project that celebrates experimentation and collaboration. The result was a film worthy of the Goldsholl’s themselves!

Lights Up! Draw Down! Hands-on Design Lab at the Block Museum of Art from Block Museum on Vimeo.

About the Teaching Artist: Jesse Malmed

Jesse Malmed is an artist and curator living and working in Chicago. His work in moving images, performance, text and occasional objects has exhibited widely in museums, cinemas, galleries, bars and barns, including recent solo presentations at the Museum of Contemporary Art Chicago, Roots and Culture, the Chicago Cultural Center, D Gallery, Syntax Season, Cinema Contra, Microlights, Echo Park Film Center, Lease Agreement and the University of Chicago Film Studies Center. A native of Santa Fe, he earned his BA from Bard College and his MFA from the University of Illinois at Chicago. He was named a “2014 Breakout Artist” by Newcity and has attended residencies at ACRE, Ox-Bow, Summer Forum, the Chicago Cultural Center and Links Hall. He is an Associate Adjunct Professor at the University of Illinois at Chicago and teaches in the Chicago Public Schools through CAPE. He is the lead singer of The Fucs (a Fugs cover band) and was profiled recently in Newcity’s Film 50.

Scenes from the Workshop

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.

Copyright @SeanSuPhoto | @PurplePhotoCo. Email Sean@PurplePhoto.Co for more info. . Opening celebration for the exhibition Up Is Down: Mid-Century Experiments in Advertising and Design at the Goldsholl Studio (September 18 2018 – December 9, 2019)The celebration included a talk with artist Thomas Dyja and a hand-on design lab with teaching artist Jesse Malmed.In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative “designs-in-film.” Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.Thomas Dyja, third-generation Chicagoan and author of the award-winningThird Coast: When Chicago Built the American Dream, will discuss why Chicago was fertile ground for the Goldsholls’ work— and explore the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof will share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firms’ lasting design legacy.